Wednesday, October 19, 2011

BLOG 3-warfield

ERICA WARFIELD


1) http://www.wataruyoshida.adaagallery.com/
a. The product being communicated is illustrations that represent the complexity of the human physique.
b. The demographic for this site could be for those who take in interest in anatomy and visual art.
c. The approach that is connecting the audience to the product featured is the fact that everyone can relate to the images because they are themselves, human. Therefore, people easily become comfortable with the ideas.
d. The product story is being told through the obvious unity between every piece of work.
e. The user has little interaction with the site but is able to select certain images.
f. The site does not include very much imagery or illustrations and is designed for information rather than the design.
g. The clients needs were met in a very simply way in the fact that it was easy to navigate (although, there wasn't much to navigate to) and had a user friendly design.
h. The site was not memorable because it really didn't incorporate anything original or unique.
i. I think the site was well designed but maybe a little too simply and more options of information could be provided.

2) http://lcdsoundsystem.com/
a. The product being communicated is mostly about music and viewing gigs, videos, radio, and merchandise.
b. The demographic for this site is probably about ages 15-45 and anyone who is interested in learning about different music and information about the artist.
c. The approach that is connecting the audience to the product feature is the style of design. The site has some aspects that look like sketches and has a kind of grungy, doodle style which is a design that a lot of young people enjoy.
d. The product story is being told through the organization of icons that direct towards different features.
e. There is some really interesting interacted with the viewer. Icons at the top of the page that look like doodles animate when the mouse is hovering over them.
f. The illustrations provide a unique narrative in the site because of it's similarity with a lot of music design trends.
g. The client is provided with both good design, interesting illustrations, and user friendly options and navigation.
h. This site was memorable because of the animated doodles for the links to new pages and it's creative use of the sloppy, rock and roll style.
i. I think this site was designed very well. The product could be designed to be a bit more obvious but the animation, illustrations, and format works well.

3)http://now.sprint.com/alltogethernow/# FWA site of the day
a. The product being communicated is a phone service but the specific idea for this particular page is about participating in the community to promote positivity.
b. The demographic for this site are people who have Sprint phones, teenagers and adults who want a phone, middle to upper class income.
c. The advertisers are taking a very creative approach with the audience by setting up a system where the rest of the country can vote for certain ideas and get to decide what to do to help a particular person or group of people. The videos about the voting are on the home page and are presented as an interesting design to the page.
d. They're telling the product story with the commercial on the page with people using the internet for communication as well as interacting with each other.
e. The user interacts with the site by voting for these different events and can view what everyone else is voting on and how it is effecting the event.
f. The design and illustration don't really have much of a relation to the product or service but it is simple and direct.
g. The content is more important than the design in this aspect but it isn't necessarily a negative approach.
h. The site was memorable but it has a light hearted music playing in the background, interaction with the events and the ability to view it's effect.
i. The site was well designed and a great amount of interaction with the viewer.

Torp Blog 3 post

Edeline Bernal: http://blackboard.cuonline.edu/webapps/portal/frameset.jsp?tabGroup=courses&url=%2Fwebapps%2Fblackboard%2Fcontent%2FcontentWrapper.jsp%3Fcontent_id%3D_1297987_1%26displayName%3DLinked%2BFile%26course_id%3D_70678074_1%26navItem%3Dcontent%26attachment%3Dtrue%26href%3Dhttp%253A%252F%252Fwww.2010.adaagallery.com%252F

Lego: http://www.lego.com/en-us/Default.aspx

Un Monstre A Paris: http://unmonstreaparis.artiste.universalmusic.fr/#/home

What is the product/service/event being communicated?
• Edeline Bernal (under motion graphics on the ADAA site): film
• Lego.com: toys for building
• Un Monstre A Paris: A film

What is the demographic for this site (male/female, age, income, etc)?
• Bernal: artistic types that might appreciate sentimentality
• Lego: children mostly, but also adults that are again sentimental
• UMAP: anyone that appreciates animation, design or artistic quality

What creative approach are the advertisers taking to connect the audience to the product featured?
• Bernal: lots of flashes, pictures that are sometimes sequential and somewhat jarred
• Lego: animated lego characters on the home page
• UMAP: pretty background imagery that sways to the movement of the mouse, and buttons that also react to the mouse movement

How are they telling the product story?
• Bernal: through photographic images that follow each other somewhat in theme
• Lego: animating images of Lego figures, perhaps to show the imagination of the one that might be playing with the figures
• UMAP: Awesome. Motion graphics again, though these have an aesthetic style to it

How does the user interact with the site?
• Bernal: You watch a short video of one of her pieces and get extraordinarily annoyed with Adobe’s stalker drop bar
• Lego: scrolling over some of the images causes them to wave interactively
• UMAP: Takes FOREVER to load but almost everything has some effect to it

What role does image and illustration play in the narrative communicated in the site?
• Bernal: little to no role on ADAA’s part. The page the video was set in was kind of bland.
• Lego: Huge role. Images were the driving force in helping people determine how to get to what they wanted.
• UMAP: some role. Mostly the images were used to please the eye rather than show which button did what

How were the client’s needs merged with content and design sensibility?
• Bernal: barebones, but I suppose they put in what was necessary. Simplistic
• Lego: they needed to show what they sell, and they definitely got an efficient way to do it.
• UMAP: It’s really purdy, though the wait time to actually watch the film and the lack of language sensitivity could be better.

Why is the site memorable? Why?
• Bernal: the style of the flashes were very memory-oriented, and the video just struck me as interesting.
• Lego: the interactions that come from scrolling over things are different on almost every button. If you go to the products page, all the lego figures move in a way that makes sense for them to move when scrolled over, like Darth Maul’s lightsaber lighting up or the ninja man lifting his staff.
• UMAP: the overall look of the art of the site is enjoyable and the interface is entertaining to navigate through.

Why do you consider the site well designed?
• Bernal: Though the interface is terrible it at least gets the point across, and in that sense it is successful.
• Lego: It’s entertaining and fun, everything a toy manufacturer should be
• UMAP: I was vastly impressed with how everything worked, though I’m concerned about how long it takes to load.

Blog #3 Tony Dotson

http://thewildernessdowntown.com/

What is the product/service/event being communicated?
The product is the song from Arcade Fire with one of the most amazing interactive elements I have ever seen.
What is the demographic for this site (male/female, age, income, etc)?
The demographic for this site would be Indie Rock listeners, hipsters who like the band Arcade Fire.
What creative approach are the advertisers taking to connect the audience to the product featured?
This is a fabulous approach in that the user puts in their childhood address (or any address) and the video links to the music and images of that neighborhood flash through different pop up screens to give you the feeling that the actor in the video is running through your neighborhood. It is neat that it evokes old memories of the area and is graphically awesome in how they show these images within the video.
How are they telling the product story?
They are promoting their music in a way that is interactive and could become viral because of the element. I watched it twice with two different addresses and will surely tell at least ten people about how cool it is.
How does the user interact with the site?
The user puts an address into the site before the video starts and the site pulls images from the site while the video is playing.
What role does image and illustration play in the narrative communicated in the site?
Imagery is very important within the video as the video portrays the song and the images of your address are flashed in as well.
How were the client’s needs merged with content and design sensibility?
The clients needs merged extremely well with the design as you are brought together with the song with images of your past.
Why is the site memorable? Why?
The site is extremely memorable for it’s interactive element and that it is just plain cool. A very neat element.
Why do you consider the site well designed?
I consider the site well designed for the interactive element and the way that this element pops up on the screen. I like how the thought of where the pop ups are placed allows for this type of movement on the screen. Your eyes move all over the place and it really draws you in as you start to realize that you recognize the images from your address.





http://the-planet-zero.com/

What is the product/service/event being communicated?
Nissan dwarf, electric vehicles which do not emit harmful gases
What is the demographic for this site (male/female, age, income, etc)?
The demographic for this site are environmentally conscious individuals who would like to cut their gas bill.
What creative approach are the advertisers taking to connect the audience to the product featured?
This is an extremely creative website that almost hides what it is advertising. It almost goes overboard with the creative approach. After even going through all of the creative approach I still did not know what the product was until I clicked on the bottom right text that says “About this web site” It almost feels as if they are trying to force the brand and characters so that they are readily recognizable.
How are they telling the product story?
The underlying product story is that the world would be a better place if everyone would drive an electric vehicle that produced no harmful emissions.
How does the user interact with the site?
The user has a wide variety of interactive options. The whole site seems to be interactive and also links to Flip book which allows users to create their own videos and post them for other people to view using the characters from the website.
What role does image and illustration play in the narrative communicated in the site?
The image and illustrations continue to communicate the Zero Emission lifestyle.
How were the client’s needs merged with content and design sensibility?
The clients needs were merged with the content thoughtfully in that it gets their core values across without being obtrusive. Had I known that this was a site for a vehicle I would have spent a quarter of the time within the site. It seems to promote a better way of living in a cool interactive way instead of forcing it’s product down your throat.
Why is the site memorable? Why?
This site is memorable in that it is extremely interactive and ingenious in how they draw the viewer in. It is visually appealing and amazing that they can do all of this on the web.
Why do you consider the site well designed?
I consider this site well designed in that it is visually appealing, it is interactive and allows the viewer to dig deeper and deeper and do all sorts of different creative things. I believe that there is so much content out there that if more things were interactive then the chance of viewers staying on a site is much greater. I believe that sites will have to try harder in the future to get the masses to actually go to and recommend sites to friends.








http://www.thefwa.com/shortlist/desperados-fuego

What is the product/service/event being communicated?
Desperados Fuego Tequila Drink
What is the demographic for this site (male/female, age, income, etc)?
I believe the demographic for this site is male from the drinking age of 21 to 35 of the Spanish descent.
What creative approach are the advertisers taking to connect the audience to the product featured?
This is a very creative site in that it is very interactive. I found the gallery most interesting in that you can view different labels and rotate them 360 degrees. They also put some gimmicky elements in like using the bottle opener to open the bottle and wiping off the sweat from the bottle with your “hand/mouse”.
How are they telling the product story?
The product is a spicy tequila drink and they are emphasizing this visually as the bottle is coming out of molten lava.
How does the user interact with the site?
The user interacts with the site through various buttons/links and with various “games” within the site.
The user interacts with the site through
The user is able to interact with the site using their mouse and also webcam.
What role does image and illustration play in the narrative communicated in the site?
The site is heavy with illustration and images and shows the product in a way to emphasize that it is hot and refreshing.
How were the client’s needs merged with content and design sensibility?
The client is promoting a new product and the interactive elements keep the viewer on each page longer to view the product and key links are set up so that the user is more apt to continue to view the pages on the site to get more information or just to see what other interactive elements there might be.
Why is the site memorable? Why?
The site is memorable in that it has a lot of interactive elements and some very neat design elements.
Why do you consider the site well designed?
I find the site well designed in that it is visually stimulating. It has a few very neat interactive elements. I really like the label element that lets you view the product 360 degrees to view different label options. My only problem with this site is that it was only in Spanish but I understand that this product is probably not in the United States.

Sunday, October 16, 2011

Blog Number Three - Wing

http://www.stellaartois.com/black/index.php#/scene2

What is the product/service/event being communicated?
I am guessing it is beer. 
What is the demographic for this site (male/female, age, income, etc)?
Older, mature and classy adults who like to drink beer.
What creative approach are the advertisers taking to connect the audience to the product featured?
The product has turned into a story that has its own universe almost. It has characters, a town with a map and a complete mood Apparently they are confident enough to "extend the story to allow customers to experience the noir story."   
How are they telling the product story?
Building characters much like a TV show, and having introductions and a map that goes around the city that you can follow at your own pace. At each stop, they have videos and a narrator leading you along. 
How does the user interact with the site?
Clicks on a map after they have been introduced to the main characters.
What role does image and illustration play in the narrative communicated in the site? 
It sets a mood around the product. It seems like you are allowed to drink this beer if you are apart of an elite classy crowd. It has an old, mature and mysterious theme that one can not help but to be suckered into. 
How were the client’s needs merged with content and design sensibility?
Pretty well I think, they are really creative with this one. But I can barely tell that it is beer. I am not even sure if it is beer they are trying to sell me. Maybe French beer, I have never heard if French beer. 
Why is the site memorable? Why?
Yes, becuse it was so extravagant you cant really forget how much work that would have taken a lot of different people. Designers as well as film people went into this image.
Why do you consider the site well designed? 
Good looking, yes, designed and good to navigate, no. I think I would have to spend some quality time with this site to really know what was going on.


What is the product/service/event being communicated?
This is a band's website.
What is the demographic for this site (male/female, age, income, etc)?
The demographic seems to be hipster, so cool 20 to 25 years olds. 
What creative approach are the advertisers taking to connect the audience to the product featured?
They want a sketchy, artistic vibe to advertise their music in. Some thing that is laid back, and matches the mood of the music. 
How are they telling the product story?
They music seems like the result of a creative collaboration by some cool people. The site is professional with out looking like it is trying to be. 
How does the user interact with the site?
They can click on the top menu and see the band's shirts, music and pictures.
What role does image and illustration play in the narrative communicated in the site? 
The menu illustrations are fun and give it that playful look to the site. 
How were the client’s needs merged with content and design sensibility?
I think they merged them very well, listeners want a cool website to check out and listen to new music. They have accomplished this. 
Why is the site memorable? Why?
It was not because it did not have enough content to make me want to remember it.
Why do you consider the site well designed? 
Yes, there is good interaction between the content of the bands videos, tour dates and things of that nature to navigate and find them easily. And the contents have been designed so that you can be lead from one part to the other. 

What is the product/service/event being communicated?
Real Estate Services.
What is the demographic for this site (male/female, age, income, etc)?
Adults with real estate, so 35 plus either male or female.
What creative approach are the advertisers taking to connect the audience to the product featured?
The are testing the customers with a game much like Monopoly to see if they know about the business of real estate. The more questions they ask, the more you feel like you need their services because you are getting a bad score. 
How are they telling the product story?
They are unfolding what they can help you with while you play the game. Each question you try to answer is basically them telling you that they are experts in this question. 
How does the user interact with the site?
It is a simulated game like online poker maybe. You answer timed questions and gain or lose pionts based on your knowledge of real estate. 
What role does image and illustration play in the narrative communicated in the site? 
It makes the game board, cards, and other elements visually pleasing and it reminds you of board games you used to play as a kid so that you might want to stay and play. 
How were the client’s needs merged with content and design sensibility?
Well, the client wants you to want their services, and throwing it into your face that you are dumb when it come to their area of expertise with a classic, fun game is very successful. 
Why is the site memorable? Why?
Yes, because it is a game, and we are have competitiveness and curiousness to see how smart we are. They have gave us a challenge and we must prove we are the best. 
Why do you consider the site well designed? 
Yes, I do think it is designed perfectly. The only negative I have is the music in the background. No one should pull a MySpace. 

Sunday, October 2, 2011

Blog 2 part 1

http://www.taiga.net/whitehorsegreenguide/download-gg-app
http://www2.wspa.com/lifestyles/2011/jun/10/smartphone-app-helps-you-go-green-ar-1956021/
http://thesmartphoneappreview.com/2011/06/17/eco-mania-iphone-review/
http://www.sfd.org.uk/Latest/Details/recycle_app

One thinks of smartphones, and the association of environmental friendliness does not spring to mind. People most often keep their phones for only a few short years (and that is being generous) and then blithely toss them into municipal landfill waste where toxic chemicals and heavy metals leak out into the soil, while the plastic components float around (literally if it finds its way to the ocean) in the ecosystem for another few million years. However, within the millions of apps that can be downloaded for just a dollar or less, it was inevitable that some would start to emerge that have green utilities.

A few simple searches reveal, as can be seen in the preceding links, many useful smartphone apps that can actually help lighten the environmental footprint humans are scourging into the planet. For instance, one app can monitor your driving habits, and let you know what habits you make in your regular commuting that might be modified to help with gasoline consumption: things like braking and accelerating too hard or too often or driving at speeds that are less optimal for mpg's. Another app developed by Nestle helps people recycle by scanning the barcodes on packaging and identifying how it can be properly sorted thereby eliminating waste. Another app even makes recycling sorting into a mini-game that can be good for rectifying the general ignorance the populace possesses in its ability to sort broad spectrum recycling.

Also, most smart phones now possess kindle-type functions built in, or with an e-reader app that may be downloaded as well. In the e-book paperless revolution, hope exists to reduce the millions of acres of forest ripped down every year for the paper industry. Other apps are sure to exist. Android and iPhone users need only download and they can immediately give themselves a self-satisfied feeling that they are helping our species out of the horrific plight we're in rather than the usual distraction-by-gadgetry based deference-is-bliss policy they are more accustomed to living by. The big question is, will they actually use them, or will they just sit on their phone...like so many unread e-books...just to make them look good?

Monday, September 26, 2011

Design for good

To me, it's sad that most creatives have to use their ideas and hard work towards clients for companies. If you think about it, we are going to school to support mass consumerism one day. But not always... this article I found off Denver Egotist is a great response to this subject. I am posting this because I find it to be a great source of inspiration and gives me hope that one day I won't be designing ads for the next quadruple whopper at Burger King.

http://www.thedenveregotist.com/editorial/2011/september/21/you-and-your-meaningless-career-advertising

This site is also awesome if you ever want to find an internship or a job one day...