What is the product/service/event being communicated?
I am guessing it is beer.
What is the demographic for this site (male/female, age, income, etc)?
Older, mature and classy adults who like to drink beer.
What creative approach are the advertisers taking to connect the audience to the product featured?
The product has turned into a story that has its own universe almost. It has characters, a town with a map and a complete mood Apparently they are confident enough to "extend the story to allow customers to experience the noir story."
How are they telling the product story?
Building characters much like a TV show, and having introductions and a map that goes around the city that you can follow at your own pace. At each stop, they have videos and a narrator leading you along.
How does the user interact with the site?
Clicks on a map after they have been introduced to the main characters.
What role does image and illustration play in the narrative communicated in the site?
It sets a mood around the product. It seems like you are allowed to drink this beer if you are apart of an elite classy crowd. It has an old, mature and mysterious theme that one can not help but to be suckered into.
How were the client’s needs merged with content and design sensibility?
Pretty well I think, they are really creative with this one. But I can barely tell that it is beer. I am not even sure if it is beer they are trying to sell me. Maybe French beer, I have never heard if French beer.
Why is the site memorable? Why?
Yes, becuse it was so extravagant you cant really forget how much work that would have taken a lot of different people. Designers as well as film people went into this image.
Why do you consider the site well designed?
Good looking, yes, designed and good to navigate, no. I think I would have to spend some quality time with this site to really know what was going on.
What is the product/service/event being communicated?
This is a band's website.
What is the demographic for this site (male/female, age, income, etc)?
The demographic seems to be hipster, so cool 20 to 25 years olds.
What creative approach are the advertisers taking to connect the audience to the product featured?
They want a sketchy, artistic vibe to advertise their music in. Some thing that is laid back, and matches the mood of the music.
How are they telling the product story?
They music seems like the result of a creative collaboration by some cool people. The site is professional with out looking like it is trying to be.
How does the user interact with the site?
They can click on the top menu and see the band's shirts, music and pictures.
What role does image and illustration play in the narrative communicated in the site?
The menu illustrations are fun and give it that playful look to the site.
How were the client’s needs merged with content and design sensibility?
I think they merged them very well, listeners want a cool website to check out and listen to new music. They have accomplished this.
Why is the site memorable? Why?
It was not because it did not have enough content to make me want to remember it.
Why do you consider the site well designed?
Yes, there is good interaction between the content of the bands videos, tour dates and things of that nature to navigate and find them easily. And the contents have been designed so that you can be lead from one part to the other.
What is the product/service/event being communicated?
Real Estate Services.
What is the demographic for this site (male/female, age, income, etc)?
Adults with real estate, so 35 plus either male or female.
What creative approach are the advertisers taking to connect the audience to the product featured?
The are testing the customers with a game much like Monopoly to see if they know about the business of real estate. The more questions they ask, the more you feel like you need their services because you are getting a bad score.
How are they telling the product story?
They are unfolding what they can help you with while you play the game. Each question you try to answer is basically them telling you that they are experts in this question.
How does the user interact with the site?
It is a simulated game like online poker maybe. You answer timed questions and gain or lose pionts based on your knowledge of real estate.
What role does image and illustration play in the narrative communicated in the site?
It makes the game board, cards, and other elements visually pleasing and it reminds you of board games you used to play as a kid so that you might want to stay and play.
How were the client’s needs merged with content and design sensibility?
Well, the client wants you to want their services, and throwing it into your face that you are dumb when it come to their area of expertise with a classic, fun game is very successful.
Why is the site memorable? Why?
Yes, because it is a game, and we are have competitiveness and curiousness to see how smart we are. They have gave us a challenge and we must prove we are the best.
Why do you consider the site well designed?
Yes, I do think it is designed perfectly. The only negative I have is the music in the background. No one should pull a MySpace.
http://www.stellaartois.com/black/index.php#/scene2
ReplyDeleteThis is a very different website. It almost seems as if some sort of trend is on the verge of exploding. This is the third site I have seen where it is almost impossible to find what the point is. This site is set up as an old cinematic story/plot where only hints of product placement/logo's are found within the creative elements. I find it funny that a very old Belgium brewery uses French voices to narrate the story but it does give it the feel of an old cinema. I like that you felt this was a product for "older, classy adults" because the feel of this website kind of gives that impression. I personally feel like this is just the imported version of Coors Light. Stella has been brewed since the 1700's and this is a very artistic site to promote their brand Stella Black Diamond. I have issues with the website in that it uses the European DD/MM/YY to even get into the damn website and then all references to dates within the story are given in the American format of MM/DD/YY. I also agree with you that the navigation through the site could be a lot more user friendly. If I decide to continue to go through with the story I should not have to continue to reiterate my decision after every story. It appears that there isn't anything other options available either if you choose to skip the story. Overall I was entertained visually and with the story line and the next time I'm out and see this product available I may have to try it just to see what it is like.