OceanArmor is an art exhibit organized by the Surfrider Foundation (http://www.surfrider.org/) and is dedicated to marine preservation. The website is promoting the exhibit that will be touring the country. The design itself conveys a very somber mood and features sculptures from the exhibit depicting various animals wearing literal armor. The point they are trying to convey is quite apparent right off the bat, which is indicative of a good design.
The web design compliments the sculptures very well in addition to being a work of art in its own right. The site includes music, which is normally something I hate, but it does in such a way that is fairly unobtrusive and works to the overall aesthetic. For me, it really does provoke an emotional response of sadness and somber reflection, and I would hardly consider myself a wildlife activist.
This comment has been removed by the author.
ReplyDeleteI agree with this assessment of the work too. It is a very creative message that makes the viewer think about their cause, which are the animals. While the music is tasteful, I might not fully agree that it is a good element that should be in the design. It reminds me of those homeless dog and cat commercials with the woman singing in the background. The website made me sad when they could have gone with a slightly lighter approach.
ReplyDeleteThat's an awesome way to portray the idea of protecting wild life. I think it's that it's interesting that they use this subtle irony to imply that these creatures should need to protect themselves from their own environment, and the idea feels fresh and inspired.
ReplyDelete