Obesity in America is a problem that hits all of our demographics. There is no simple solution to this problem, but there are certainly people who are trying to help fix it. Edinburgh Leisure is a fitness company that used digital design to advertise their gym memberships using the "Let's Get Physical" campaign. The promotion features an ecstatic couple garbed in '80's fashion gear that appear ready to jazzercize. In the sense of advertisement, the images are eye-catching and definitely grab your attention simply because of the oddity of the image. While the idea of looking like a fool while exercising isn't necessarily the best way to convince people it's worthwile, the poster definitely gets the idea of exercise in people's head, at least in the sense that the image is something that might be remembered because of how odd it looks.
So this, then, is an example of how design is used to convince people to better themselves, and seems to be a rather decent way to do it.
http://www.thisisjamhot.com/#/projects/lets-get-physical
Sarah,
ReplyDeleteCan you please put Blog #2 in the title as well so it is simple for us to locate? Interesting ad campaign. I don't think it makes me want to go to the Gym, but it is funny. Who thought 80's fashion would ever come back? Ugh.
I think this campaign makes exercise look fun to anyone. I like that they have gone completely away from Nike's seriousness. As a leader in the sporting community, you would think things like gyms would make their advertisements look like Nike's, but they don't. This is very refreshing.
ReplyDeleteI agree with Angle in the sense that these design are appealing and remind people of how good exercise is for you. This ad makes exercising look exciting as opposed to most gyms who pride themselves on strictly just to lose weight and look good. It is nice to see people who design for the rest of the world who may want to work out to be healthy and to do good for themselves. It almost makes me want to dress like that and go work out while listening to some old school 80's music....I might just go do that right now.
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