Blog #3 Tony Dotson

http://thewildernessdowntown.com/

What is the product/service/event being communicated?
The product is the song from Arcade Fire with one of the most amazing interactive elements I have ever seen.
What is the demographic for this site (male/female, age, income, etc)?
The demographic for this site would be Indie Rock listeners, hipsters who like the band Arcade Fire.
What creative approach are the advertisers taking to connect the audience to the product featured?
This is a fabulous approach in that the user puts in their childhood address (or any address) and the video links to the music and images of that neighborhood flash through different pop up screens to give you the feeling that the actor in the video is running through your neighborhood. It is neat that it evokes old memories of the area and is graphically awesome in how they show these images within the video.
How are they telling the product story?
They are promoting their music in a way that is interactive and could become viral because of the element. I watched it twice with two different addresses and will surely tell at least ten people about how cool it is.
How does the user interact with the site?
The user puts an address into the site before the video starts and the site pulls images from the site while the video is playing.
What role does image and illustration play in the narrative communicated in the site?
Imagery is very important within the video as the video portrays the song and the images of your address are flashed in as well.
How were the client’s needs merged with content and design sensibility?
The clients needs merged extremely well with the design as you are brought together with the song with images of your past.
Why is the site memorable? Why?
The site is extremely memorable for it’s interactive element and that it is just plain cool. A very neat element.
Why do you consider the site well designed?
I consider the site well designed for the interactive element and the way that this element pops up on the screen. I like how the thought of where the pop ups are placed allows for this type of movement on the screen. Your eyes move all over the place and it really draws you in as you start to realize that you recognize the images from your address.





http://the-planet-zero.com/

What is the product/service/event being communicated?
Nissan dwarf, electric vehicles which do not emit harmful gases
What is the demographic for this site (male/female, age, income, etc)?
The demographic for this site are environmentally conscious individuals who would like to cut their gas bill.
What creative approach are the advertisers taking to connect the audience to the product featured?
This is an extremely creative website that almost hides what it is advertising. It almost goes overboard with the creative approach. After even going through all of the creative approach I still did not know what the product was until I clicked on the bottom right text that says “About this web site” It almost feels as if they are trying to force the brand and characters so that they are readily recognizable.
How are they telling the product story?
The underlying product story is that the world would be a better place if everyone would drive an electric vehicle that produced no harmful emissions.
How does the user interact with the site?
The user has a wide variety of interactive options. The whole site seems to be interactive and also links to Flip book which allows users to create their own videos and post them for other people to view using the characters from the website.
What role does image and illustration play in the narrative communicated in the site?
The image and illustrations continue to communicate the Zero Emission lifestyle.
How were the client’s needs merged with content and design sensibility?
The clients needs were merged with the content thoughtfully in that it gets their core values across without being obtrusive. Had I known that this was a site for a vehicle I would have spent a quarter of the time within the site. It seems to promote a better way of living in a cool interactive way instead of forcing it’s product down your throat.
Why is the site memorable? Why?
This site is memorable in that it is extremely interactive and ingenious in how they draw the viewer in. It is visually appealing and amazing that they can do all of this on the web.
Why do you consider the site well designed?
I consider this site well designed in that it is visually appealing, it is interactive and allows the viewer to dig deeper and deeper and do all sorts of different creative things. I believe that there is so much content out there that if more things were interactive then the chance of viewers staying on a site is much greater. I believe that sites will have to try harder in the future to get the masses to actually go to and recommend sites to friends.








http://www.thefwa.com/shortlist/desperados-fuego

What is the product/service/event being communicated?
Desperados Fuego Tequila Drink
What is the demographic for this site (male/female, age, income, etc)?
I believe the demographic for this site is male from the drinking age of 21 to 35 of the Spanish descent.
What creative approach are the advertisers taking to connect the audience to the product featured?
This is a very creative site in that it is very interactive. I found the gallery most interesting in that you can view different labels and rotate them 360 degrees. They also put some gimmicky elements in like using the bottle opener to open the bottle and wiping off the sweat from the bottle with your “hand/mouse”.
How are they telling the product story?
The product is a spicy tequila drink and they are emphasizing this visually as the bottle is coming out of molten lava.
How does the user interact with the site?
The user interacts with the site through various buttons/links and with various “games” within the site.
The user interacts with the site through
The user is able to interact with the site using their mouse and also webcam.
What role does image and illustration play in the narrative communicated in the site?
The site is heavy with illustration and images and shows the product in a way to emphasize that it is hot and refreshing.
How were the client’s needs merged with content and design sensibility?
The client is promoting a new product and the interactive elements keep the viewer on each page longer to view the product and key links are set up so that the user is more apt to continue to view the pages on the site to get more information or just to see what other interactive elements there might be.
Why is the site memorable? Why?
The site is memorable in that it has a lot of interactive elements and some very neat design elements.
Why do you consider the site well designed?
I find the site well designed in that it is visually stimulating. It has a few very neat interactive elements. I really like the label element that lets you view the product 360 degrees to view different label options. My only problem with this site is that it was only in Spanish but I understand that this product is probably not in the United States.