Edeline Bernal: http://blackboard.cuonline.edu/webapps/portal/frameset.jsp?tabGroup=courses&url=%2Fwebapps%2Fblackboard%2Fcontent%2FcontentWrapper.jsp%3Fcontent_id%3D_1297987_1%26displayName%3DLinked%2BFile%26course_id%3D_70678074_1%26navItem%3Dcontent%26attachment%3Dtrue%26href%3Dhttp%253A%252F%252Fwww.2010.adaagallery.com%252F
Lego: http://www.lego.com/en-us/Default.aspx
Un Monstre A Paris: http://unmonstreaparis.artiste.universalmusic.fr/#/home
• Edeline Bernal (under motion graphics on the ADAA site): film
• Lego.com: toys for building
• Un Monstre A Paris: A film
What is the demographic for this site (male/female, age, income, etc)?
• Bernal: artistic types that might appreciate sentimentality
• Lego: children mostly, but also adults that are again sentimental
• UMAP: anyone that appreciates animation, design or artistic quality
What creative approach are the advertisers taking to connect the audience to the product featured?
• Bernal: lots of flashes, pictures that are sometimes sequential and somewhat jarred
• Lego: animated lego characters on the home page
• UMAP: pretty background imagery that sways to the movement of the mouse, and buttons that also react to the mouse movement
How are they telling the product story?
• Bernal: through photographic images that follow each other somewhat in theme
• Lego: animating images of Lego figures, perhaps to show the imagination of the one that might be playing with the figures
• UMAP: Awesome. Motion graphics again, though these have an aesthetic style to it
How does the user interact with the site?
• Bernal: You watch a short video of one of her pieces and get extraordinarily annoyed with Adobe’s stalker drop bar
• Lego: scrolling over some of the images causes them to wave interactively
• UMAP: Takes FOREVER to load but almost everything has some effect to it
What role does image and illustration play in the narrative communicated in the site?
• Bernal: little to no role on ADAA’s part. The page the video was set in was kind of bland.
• Lego: Huge role. Images were the driving force in helping people determine how to get to what they wanted.
• UMAP: some role. Mostly the images were used to please the eye rather than show which button did what
How were the client’s needs merged with content and design sensibility?
• Bernal: barebones, but I suppose they put in what was necessary. Simplistic
• Lego: they needed to show what they sell, and they definitely got an efficient way to do it.
• UMAP: It’s really purdy, though the wait time to actually watch the film and the lack of language sensitivity could be better.
Why is the site memorable? Why?
• Bernal: the style of the flashes were very memory-oriented, and the video just struck me as interesting.
• Lego: the interactions that come from scrolling over things are different on almost every button. If you go to the products page, all the lego figures move in a way that makes sense for them to move when scrolled over, like Darth Maul’s lightsaber lighting up or the ninja man lifting his staff.
• UMAP: the overall look of the art of the site is enjoyable and the interface is entertaining to navigate through.
Why do you consider the site well designed?
• Bernal: Though the interface is terrible it at least gets the point across, and in that sense it is successful.
• Lego: It’s entertaining and fun, everything a toy manufacturer should be
• UMAP: I was vastly impressed with how everything worked, though I’m concerned about how long it takes to load.
I agree with all of the above comments. The comment about the Bernal interface not being too great, that is true. He had a lot of room to work with to organize better. Lego was great too. It was clean and simple just like you said. For UMAP I am not sure if that much work can load fast, but maybe it can. The way that they had a beautiful background while the videos played was really innovative.
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ReplyDeleteAs a time fighter with two children I have to appreciate a site like this when the need arises. Although I do not agree with a children site that has a message board everything else is pretty neat. There is a great create and share portion for the really nerdy kids/adults. It is bright, fun, and easy to use and promote their products. There seemed to be some interactive games that I'm sure my children could figure out but I found them pretty pointless and boring. Unfortunately as a parent I can't stand to have all those damn little pieces all over the house!
The lego site was very interactive, as stated in your response to the questions. I agree that the imagery and illustrations played a large role in this site and making it successful to its intended demographic. A very efficient site for the product being sold, as well as attention grabbing for its audience.
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